{"id":99779,"date":"2024-09-21T17:35:32","date_gmt":"2024-09-21T21:35:32","guid":{"rendered":"https:\/\/www.bumc.bu.edu\/gms\/?page_id=99779"},"modified":"2026-07-24T14:24:18","modified_gmt":"2026-07-24T18:24:18","slug":"sales-and-marketing","status":"publish","type":"page","link":"https:\/\/www.bumc.bu.edu\/gms\/students\/professional-development\/career-exploration-transition\/sales-and-marketing\/","title":{"rendered":"Sales and Marketing"},"content":{"rendered":"<h3><strong>Introductory Resources<\/strong><\/h3>\n<p>&#8220;I&#8217;m sure you have all found yourselves in this situation: You are busily working in the lab and suddenly, an unknown person shows up at your door. They introduce themselves as a sales rep from some company that you either don&#8217;t care about or have never heard of. You think to yourself, &#8220;Oh no, what&#8217;s he going to try and sell me now?&#8221; and &#8220;How can I get out of here?&#8221; You get rid of the person as soon as you can and think to yourself, &#8220;Boy, I&#8217;d hate to have that job.&#8221;<\/p>\n<p>At least, that&#8217;s what I used to think as a PhD student. But now I find myself filling the shoes of the dreaded sales representative? and I love it!&#8221; (Duane Mendis, <a href=\"https:\/\/www.science.org\/content\/article\/have-phd-will-travel\" target=\"_blank\" rel=\"noopener noreferrer\">Have PhD, Will Travel<\/a>, <em>Science Careers<\/em>, 2003).<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=RcgRPYQoE3Y\" target=\"_blank\" rel=\"noopener noreferrer\">From a PhD in Quantum Physics to a Sales Manager Job<\/a>, 8-min video.<\/li>\n<li><a href=\"https:\/\/bu.vault.com\/professions\/marketing-managers\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing managers<\/a> &#8211; general info, description, skills&#8230; (BU Vault).<\/li>\n<li><a href=\"https:\/\/www.freethephd.com\/2020\/07\/01\/biology-biophysics-phd-to-technical-sales-manager-becky-fallon-phd\/\" target=\"_blank\" rel=\"noopener noreferrer\">From Biophysics PhD to Technical Sales<\/a>, FreeThePhD.<\/li>\n<li><a href=\"https:\/\/www.embl.org\/about\/info\/embl-fellows-career-service\/blog\/2020\/07\/career-profile-dr-gary-kusdian-account-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">Career profile: Dr Gary Kusdian, Account Manager<\/a>, EMBL Career article.<\/li>\n<li><a href=\"https:\/\/www.embl.org\/about\/info\/embl-fellows-career-service\/blog\/2024\/05\/career-profile-nadine-thaler-phd-mba-team-leader-product-manager-applications-hamilton-bonaduz-ag\/\" target=\"_blank\" rel=\"noopener noreferrer\">Career profile: Nadine Thaler, PhD, MBA, Team Leader Product Manager Applications<\/a>, EMBL Career article.<\/li>\n<\/ul>\n<h3><strong>Venturing further in this career area<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/blog.addgene.org\/advice-for-moving-into-sales-after-your-science-postdoc\" target=\"_blank\" rel=\"noopener noreferrer\">Advice for moving into sales after a PhD\/Postdoc<\/a>, Addgene Blog Article.<\/li>\n<li><a href=\"https:\/\/genowrite.com\/blog\/the-succession-of-life-science-sales-an-interview-with-harrison-waid\/\" target=\"_blank\" rel=\"noopener noreferrer\">The succession of life science sales<\/a> (or, what makes life science sales uniquely challenging) with Harrison Waid, GenoWrite.<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/pulse\/from-lab-rat-sales-rep-navigating-science-selling-life-vibhu-jain-zwqne\/?trackingId=qUHT27JbSKirZE8XdzIFdg%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\">From Lab Rat to Sales Rep: Navigating the Science of Selling to Life Scientists<\/a> (LinkedIn Pulse, by Vibhu Jain, PhD).<\/li>\n<\/ul>\n<h3><strong>Learning by doing job-related tasks<\/strong><\/h3>\n<p>Job Simulations are job-related tasks that can be completed in a few hours, to help you assess how enjoyable and how much of a good fit a specific job could be for you. To make the most of job simulations, please set up <a href=\"https:\/\/intersectjobsims.com\/smart\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMART Goals<\/a> to perform each simulation in a reasonable timeline. When you have completed the task, fill out the <a href=\"https:\/\/intersectjobsims.com\/reflection\/\" target=\"_blank\" rel=\"noopener noreferrer\">Self-Reflection Sheet<\/a>, which will help you reflect on what you enjoyed (or did not enjoy) about the simulation, and how it can help inform your career exploration efforts.<\/p>\n<ul>\n<li>Communications: <a href=\"https:\/\/intersectjobsims.com\/humanities-simulations\/communications-creative-brief\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Marketing Job Simulation<\/a>.<\/li>\n<li>Application Specialist Job Simulation &#8211; <a href=\"https:\/\/intersectjobsims.com\/library\/giving-a-pre-sales-seminar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Give a pre-sales seminar<\/a>.<\/li>\n<li><a href=\"https:\/\/www.theforage.com\/simulations\/hewlett-packard-enterprise\/presales-hp1a\" target=\"_blank\" rel=\"noopener noreferrer\">Presales Virtual Job Simulation<\/a> with HPE.<\/li>\n<li><a href=\"https:\/\/www.theforage.com\/simulations\/cbre\/sales-dm4r\" target=\"_blank\" rel=\"noopener noreferrer\">Sales Virtual Job Simulation<\/a> with CBRE.<\/li>\n<li><a href=\"https:\/\/www.theforage.com\/simulations\/hewlett-packard-enterprise\/digital-sales-mmkg\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Sales Virtual Job Simulation<\/a> with HPE.<\/li>\n<li>Application Specialist Job Simulation &#8211; <a href=\"https:\/\/intersectjobsims.com\/library\/fas-troubleshooting-customer-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Troubleshooting Customer Questions<\/a>.<\/li>\n<li><a href=\"https:\/\/www.theforage.com\/simulations\/bloomberg\/client-engagement-a6hi\" target=\"_blank\" rel=\"noopener noreferrer\">Client Engagement Virtual Job Simulation<\/a> with Bloomberg.<\/li>\n<\/ul>\n<h3><strong>Preparing your transition into this career area<br \/>\n<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.nature.com\/articles\/d41586-019-01332-1\" target=\"_blank\" rel=\"noopener noreferrer\">Focus on your skills<\/a>, Nature article.<\/li>\n<li>Growing your network and <a href=\"https:\/\/intersectjobsims.com\/infointerviewguide\/\" target=\"_blank\" rel=\"noopener noreferrer\">having informational interviews<\/a> with PhDs who have transitioned into careers of interest to you will enable you to learn more about the job&#8217;s daily responsibilities, hiring process, career progression, etc., and the sector as a whole.\n<ul>\n<li>Look for and join relevant thematic groups on LinkedIn, online communities, etc.<\/li>\n<li>Look for <a href=\"https:\/\/www.bumc.bu.edu\/gms\/students\/professional-development\/connect-mentors\/\" target=\"_blank\" rel=\"noopener\">BU Mentors and Alumni<\/a> who have transitioned into this career area.<\/li>\n<li><a href=\"https:\/\/thesocialscientist.org\/\" target=\"_blank\" rel=\"noopener\">The Social Scientist<\/a> enables early-career researchers to connect with folks who have transitioned in various career areas, including in communication and outreach.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/mymedia.bu.edu\/playlist\/dedicated\/207936103\/1_9emp2sqk\/1_2lldbf4b\" target=\"_blank\" rel=\"noopener noreferrer\">Analyze job descriptions<\/a> to learn more about what institutions and organizations are currently looking for.<\/li>\n<li>Study company websites, follow them on social media and YouTube.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Introductory Resources &#8220;I&#8217;m sure you have all found yourselves in this situation: You are busily working in the lab and suddenly, an unknown person shows up at your door. They introduce themselves as a sales rep from some company that you either don&#8217;t care about or have never heard of. You think to yourself, &#8220;Oh [&hellip;]<\/p>\n","protected":false},"author":20577,"featured_media":0,"parent":99331,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/pages\/99779"}],"collection":[{"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/users\/20577"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/comments?post=99779"}],"version-history":[{"count":8,"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/pages\/99779\/revisions"}],"predecessor-version":[{"id":108747,"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/pages\/99779\/revisions\/108747"}],"up":[{"embeddable":true,"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/pages\/99331"}],"wp:attachment":[{"href":"https:\/\/www.bumc.bu.edu\/gms\/wp-json\/wp\/v2\/media?parent=99779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}